Understanding how to format content for your mortgage website is pretty straightforward when you consider the following: The psychology of content consumption, best practices in formatting website content, and the benefits of consistent formatting.

Context note: As Deploy works primarily with Canadian Mortgage Professionals, this content has been written with that target audience in mind and published on Deploy.Mortgage, but we've shared it here as well as many of the concepts are transferrable to any business.

A hero section on a website is typically the large, prominently-displayed area of the homepage that is used to showcase important information. It might also be referred to as "the section above the fold" on a website. Learn more about what makes a great hero section.

If you're looking for a social strategy, start by identifying and targeting the right audience, actively publishing content regularly, and creating a consistent brand identity. This will help you establish a better online presence and grow your mortgage business.

In this article, we discuss the differences between unique, syndicated, and duplicate content. We address the SEO value of each and walk through the misconception that syndicated content is duplicate content.

If the goal of your website is to increase the chances of making a great connection with someone checking you out online, here is a list of things you should consider for your website. It starts with great content but is so much more.

Bad reviews will happen; it's just part of doing business and dealing with the public. How you deal with them can showcase to potential clients what they can expect in working with you. Learn more in this article.

Context note: As Deploy works primarily with Canadian Mortgage Professionals, this content has been written with that target audience in mind and published on Deploy.Mortgage, but we've shared it here as well as many of the concepts are transferrable to any business.