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9 Strategies to Increase Your Connections on LinkedIn

Kirista Berry • January 27, 2023

Context note: As Deploy works primarily with Canadian Mortgage Professionals, this content has been written with that target audience in mind and published on Deploy.Mortgage, but we've shared it here as well as many of the concepts are transferrable to any business.

LinkedIn offers a range of features and tools to help you grow your business and connect with industry people, colleagues, and potential clients, such as creating and joining groups, sharing updates and articles, and using LinkedIn's advanced search and targeting options.


Building your network on LinkedIn is a process that takes time. Here are 9 things you can do to start increasing your connections on LinkedIn today:


  1. Optimize your profile: Make sure your profile is complete, professional, and up-to-date. Use keywords relevant to your industry in your headline and summary to make it easier for potential connections to find you. We've written about post about this previously, you can find that here.
  2. Connect with people you know: Start by connecting with people you already know, such as current and former colleagues, classmates, friends, and family members.
  3. Join groups: Join groups relevant to your industry and participate in discussions. This will help you connect with potential clients and other industry professionals.
  4. Reach out to people you want to connect with: If you come across someone you want to connect with, don't be afraid to reach out to them and introduce yourself. Personalize the message and explain why you'd like to connect with them.
  5. Leverage LinkedIn's "People You May Know" feature: LinkedIn's "People You May Know" feature suggests connections based on your existing connections and your profile information. Consider connecting with people LinkedIn suggests.
  6. Attend events: Attend events in your industry and connect with other attendees.
  7. Respond to connection requests: Respond to connection requests promptly and thank people for connecting with you.
  8. Networking: Networking is a powerful way to increase connections, whether it's through a LinkedIn event, in-person networking events, or a referral from a friend or a colleague.
  9. Use LinkedIn's paid features: LinkedIn offers several paid features that can help you connect with potential clients, such as sponsored posts and InMail.


Remember to always be respectful and professional when connecting with people and to not connect with people you don't know or have no purpose for connecting. Quality connections are more valuable than a large number of connections.

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