Testimonials are essential for growing your business because they can help build trust and credibility with potential customers. In this article, we'll establish why you want to generate testimonials and six strategies to do so.

Our reputation management subscription is designed to help Canadian mortgage professionals generate testimonials and deploy them online.

Here are a few specific ways that testimonials can help your business:

1. They provide social proof: Testimonials can help establish that other people have had positive experiences with your business, which can increase trust and credibility with potential customers.
2. They can help address objections: Testimonials can address common objections or concerns that potential customers may have about your business, such as concerns about the quality of your products or services.
3. They increase the perceived value of your business: Positive testimonials can help make your business appear more valuable and desirable to potential customers.
4. They can help boost your search engine rankings: Having testimonials on your website and other review sites can help improve your search engine rankings, which can make it easier for potential customers to find your business.
5. They can help improve your conversion rates: Having testimonials on your website can help increase the likelihood that a potential customer will take a desired action, such as making a purchase or signing up for a free trial.
6. They can be used across different marketing channels. Testimonials can be used in various forms of marketing like email campaigns, advertising, brochures or videos.
7. They are relatively low cost: Testimonials are relatively low cost to acquire compared to other forms of advertising and can have a long-lasting impact on the business.

Overall, testimonials can play a critical role in convincing potential customers to choose your business over your competitors, which can help drive growth for your mortgage business.

So if you're looking to build testimonials, here are six strategies to generate testimonials to grow your mortgage business.

1. Ask for them. Reach out to satisfied customers and ask them to write a review or testimonial. Make it easy for them by providing a link to a review site or sending them a quick email asking for their feedback.
   
2. Make it a part of your process. Incorporate a request for a review or testimonial into your business process. For example, you can include a request in your email signature or send a follow-up email after a purchase asking for feedback.
   
3. Respond to reviews. If you receive a negative review, try to resolve it and ask the customer to update their review. If you receive a positive review, thank the customer and ask if they would be willing to write a more detailed testimonial that you can use on your website.
   
4. Use social media. Encourage your followers on social media to leave reviews or testimonials on your business page or on review sites.
5. Include calls to action. Add calls to action, such as "Leave a review" or "Write a testimonial," to your website or marketing materials.
6. Use customer quotes. If a customer gives you a positive quote about your business, with permission, you can use it as a testimonial on your website or in your marketing materials.

If you'd like to know more about how we help you manage your online reputation, click here to get started. Or, if you'd like to learn more about how we help clients generate online video reviews, you can visit us at deploy.reviews and sign up for a free account.